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Lake Life

Flowfest Brings National FlowRider Competition to Little Elm This Weekend

The Flow Tour hits The Cove at The Lakefront July 25–26, drawing flowboarders from across the country to Little Elm.

A dynamic shot of surfers riding a big wave at Waimea Bay, Hawaii. Ideal for sports and adventure themes.

National Flowboarding Competition Lands at The Cove July 25–26

If you have not been out to The Cove lately, this weekend gives you a reason to change that. The Lakefront at Little Elm hosts Flowfest on Saturday and Sunday, July 25–26, when the Flow Tour national competition series rolls into 417 Lakefront Drive and turns the FlowRider® into a two-day arena for some of the country’s best flowboarders.

The Flow Tour is a traveling competitive circuit, and Little Elm is one of its stops. Competitors travel from across the country to ride the FlowRider®, executing high-flying tricks and fast-paced runs in front of live crowds. For residents who pass the FlowRider® on a normal summer afternoon and see recreational riders working on the basics, Flowfest is a useful reference point for how far the sport actually goes.

What to Expect at The Cove

The competition takes place at The Cove at The Lakefront™, the water amenity complex that has become a signature draw of Little Elm’s lakefront district along Lewisville Lake. The FlowRider® itself simulates a continuous sheet wave, and competitors use it to string together maneuvers that would look at home in a surf or skateboarding highlight reel.

Flowfest draws participants who have been competing on the Flow Tour circuit at other venues nationally, so the skill level on display should be notably higher than a typical open-ride session. Spectating is a legitimate activity here — the setup at The Cove puts the rider at close range, and the action is fast enough that even a short visit covers a lot of ground.

Pair It with Saturday’s Other Lakefront Events

July 26 is a busy Sunday on the lakefront calendar, but Saturday the 25th is worth arriving for early if your schedule allows. The Farmers Market at The Lawn runs from 9:00 AM to 1:00 PM at 125 Main St., featuring Four Seasons Markets vendors with fresh produce, artisan goods, and local fare. If you want to layer in something quieter before the competition energy picks up, Yoga at The Lawn also runs Saturday morning from 10:00 AM to 11:00 AM at the same Main Street address.

That combination — market in the morning, yoga on the lawn, then flowboarding competition into the afternoon — makes for a full lakefront Saturday without needing to leave the district.

Little Elm’s Lakefront as a Summer Anchor

Flowfest is a concrete example of what the lakefront development at 417 Lakefront Drive has made possible for Little Elm. Hosting a stop on a national competitive tour requires a facility that can meet the standards of that circuit. The FlowRider® at The Cove qualifies, which is why the Flow Tour includes Little Elm on its schedule alongside other markets.

For longtime residents who tracked the development of The Lakefront from its early phases, events like Flowfest are the payoff — not just a recreational amenity for weekend use, but a venue capable of pulling in regional and national programming that gives Little Elm a name outside Denton County.

The town is also in the middle of Parks and Recreation Month, with the Town of Little Elm formally observing the July-long national designation by spotlighting its parks, trails, and outdoor amenities. Flowfest fits naturally into that context, though it stands on its own as a spectator event regardless of the broader calendar.

Logistics Before You Go

Flowfest runs both Saturday, July 25, and Sunday, July 26, at The Cove at The Lakefront™, 417 Lakefront Drive, Little Elm. Confirm current hours, admission details, and any schedule updates directly at lakefrontlittleelm.com before heading out, as event specifics can shift closer to the date. Parking and access patterns at The Lakefront are familiar to most regular visitors, but a weekend competition draw may affect lot availability, so arriving with some buffer time is practical.